Came across this video today - I think it looks pretty good! Whether it has what it takes to take away rrs sales I donno!

strangely i quite like it, the other year i nearly bought one of the old models, volvo near me were selling off brand new xc90s for £24995 which i thought was almost cheap enough to use as my van/work car

looks like a vw touareg in my eyes, same same but different. Recently bought a 2007 RRS HSE TDV6 for a Pimp-My-Ride-Project.
DONE: Meduza front bumper, AB rear bumper, AB tailpipes, calipers repainted, rear upper tailgate upgrade, side steps, AB front grille, AB side vents, rear LED lights, clear side repeaters, integrated daytime running lights, LED headlights.
TO DO: color code sills and pillars.

I like the look of that Volvo. Kits levels and refinement look to be first rate and it'll do everything that most SUV/4x4 buyers would want. As Land Rover increasingly look to give every vehicle they make a premium price tag I can see the Volvo et al very doing well. 2012 SDV6 - it's missing a couple of cylinders
2008 TDV8 - it was a labour of love and is much missed

Looks great and seems well spec'd too. Although anything is an upgrade from the outgoing model  LCFC. Receiver of threatening letters from Overfinch.