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Home > General > Land Rover marketing causes anxiety in UK amid terror threat |
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PauloAmore Member Since: 27 Jan 2007 Location: Bonnie Scotland Posts: 1292 |
Last month we told you about Land Rover's disaster marketing campaign. This month the story out of Solihull is instead a bit of a marketing disaster. The company sent "a slim box with a flashing green light," with text that read "it's fully charged" to a list of potential customers, to promote the Range Rover Sport Supercharged. About the time people were receiving the slim, blinky thing -- which was labeled as a marketing tidbit from Land Rover -- the biggest stories on the news were two car bombs being defused in London and an SUV ramming into the Glasgow airport. Land Rover, sensing a bout of bad timing, cut the mailing short and sent letters of apology to those who received the strobing package. There was no harm done, but you have to wonder, after Cartoon Network's Boston Lockdown episode, one would think that any marketing effort involving strange objects with flashing lights would be penciled off the list. For the record, the SUV that slammed into Glasgow airport was a Jeep, not a Rover.
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Wed Jul 11 2007 7:52am |
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Pelyma Member Since: 28 Sep 2005 Location: Sussex Posts: 1497 |
I got one and a letter from Andy Griffiths saying sorry! Perhaps I should have kept it!! You'd have to be a muppet to have thought it was a bomb! |
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Wed Jul 11 2007 8:18am |
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shmoogle Member Since: 07 Sep 2005 Location: ... and for every sprinkle I find, I shall kill you! Posts: 24350 |
I'm sure there's no shortage of muppets that would think that or be offended by it.... that's why they sent out the letter, I expect
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Wed Jul 11 2007 8:26am |
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NZHereIam Member Since: 26 May 2007 Location: Wellington Posts: 205 |
A slim thing with a flashing green box?
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Wed Jul 11 2007 8:50am |
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MDP Member Since: 14 Jun 2005 Location: Back in an AUDI Posts: 8598 |
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Wed Jul 11 2007 8:53am |
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JayMann Member Since: 19 Jan 2006 Location: Stop acting like snob when you just won the Lotto! Posts: 22898 |
RRS TDV6 Gone but still around
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Wed Jul 11 2007 9:00am |
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