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PauloAmore



Member Since: 27 Jan 2007
Location: Bonnie Scotland
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Scotland 
Land Rover marketing causes anxiety in UK amid terror threat

Last month we told you about Land Rover's disaster marketing campaign. This month the story out of Solihull is instead a bit of a marketing disaster. The company sent "a slim box with a flashing green light," with text that read "it's fully charged" to a list of potential customers, to promote the Range Rover Sport Supercharged. About the time people were receiving the slim, blinky thing -- which was labeled as a marketing tidbit from Land Rover -- the biggest stories on the news were two car bombs being defused in London and an SUV ramming into the Glasgow airport. Land Rover, sensing a bout of bad timing, cut the mailing short and sent letters of apology to those who received the strobing package. There was no harm done, but you have to wonder, after Cartoon Network's Boston Lockdown episode, one would think that any marketing effort involving strange objects with flashing lights would be penciled off the list. For the record, the SUV that slammed into Glasgow airport was a Jeep, not a Rover.

[Source: Just Auto, sub req'd]

http://www.autoblog.com/2007/07/10/land-ro...r-threats/
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Post #124697 Wed Jul 11 2007 7:52am
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Pelyma



Member Since: 28 Sep 2005
Location: Sussex
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I got one and a letter from Andy Griffiths saying sorry! Perhaps I should have kept it!! You'd have to be a muppet to have thought it was a bomb!

Post #124701 Wed Jul 11 2007 8:18am
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shmoogle



Member Since: 07 Sep 2005
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I'm sure there's no shortage of muppets that would think that or be offended by it.... that's why they sent out the letter, I expect Wink 

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Post #124703 Wed Jul 11 2007 8:26am
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Bobby



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I did not receive anything!! Evil or Very Mad

Anyway, if anybody thinks that "a slim box with green light" or a couple of car bombs could shake Great Britain, he obviously has not read anything on the "Battle of Britain"! Wink Malaysia Boleh!
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Post #124707 Wed Jul 11 2007 8:43am
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NZHereIam



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A slim thing with a flashing green box?

Is that not Kate Moss? If you dont live on the EDGE, you are taking up too much space!!!!!!!!!!!!!

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Post #124710 Wed Jul 11 2007 8:50am
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MDP



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Post #124714 Wed Jul 11 2007 8:53am
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JayMann



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Post #124716 Wed Jul 11 2007 9:00am
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