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![]() | Home > General > MY10 pricing policy |
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Kaine Member Since: 26 May 2006 Location: Hills of Shropshire Posts: 8902 ![]() ![]() |
but they are competing with cars built in the US Lexus make various models in the US, plus are subsidised by Toyota in many ways - hence they can compete globally on a std cost basis - LR can't Put yourself in the shoes of the marketing guys - you need to compete with cars that are a significantly less than yours - you take each market on its own merits |
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Kaine Member Since: 26 May 2006 Location: Hills of Shropshire Posts: 8902 ![]() ![]() |
to add, you have to understand that in order to keep pricing low (and I mean to stop a RRS costing you £100k each) they need volumes up. This is achieved by selling into more markets - you need volume to get pricing down. |
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Kaine Member Since: 26 May 2006 Location: Hills of Shropshire Posts: 8902 ![]() ![]() |
Are you refering to luxury goods? How about food? |
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leedsunited Member Since: 04 Aug 2008 Location: Selby Posts: 1368 ![]() ![]() ![]() |
Kaine
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Kaine Member Since: 26 May 2006 Location: Hills of Shropshire Posts: 8902 ![]() ![]() |
ok, gotcha - so the issue here then is NULAB's F**k up of our economy and not LR's pricing policy |
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Kaine Member Since: 26 May 2006 Location: Hills of Shropshire Posts: 8902 ![]() ![]() |
to be honest i am playing devils advocate
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leedsunited Member Since: 04 Aug 2008 Location: Selby Posts: 1368 ![]() ![]() ![]() |
I think we are slightly off topic here but my gripe is yes with NULAB and the EU as it is also to blame on the cost of goods in general in our part of the world ![]() ![]() |
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Kaine Member Since: 26 May 2006 Location: Hills of Shropshire Posts: 8902 ![]() ![]() |
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Supertrotter Member Since: 10 Mar 2006 Location: Brrrr.... guess where :o( Posts: 9905 ![]() ![]() |
Kaine, you're spot on.
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mercuryl Member Since: 07 Oct 2008 Location: Sussex Posts: 195 ![]() ![]() ![]() |
£50,695 for a MY2010 TDV6 HSE. That's a lot of money. Can't see that dealers will be able to sustain that. Yeah, the enthusiasts and people on here will go do lally. But Joe Bloggs, when faced with all of the other things he can buy with £50K might not be so welcoming.
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Tim in Scotland Member Since: 30 May 2005 Location: Driving along in my automobile Posts: 17476 ![]() ![]() |
Another thing that a high initial price of a new model does is (hopefully!) mean the residuals of the previous version is maintained rather than plummeting through the floor as soon as the facelifted model is launched.
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